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How to Align Sales & Marketing with Salesforce Marketing Cloud Account Engagement (Pardot)

Effective business growth depends heavily on the alignment between sales and marketing teams. When these departments work in harmony, it leads to smoother customer journeys, higher-quality leads, and increased revenue. Salesforce Marketing Cloud Account Engagement—formerly known as Pardot—offers the tools to make that alignment seamless. This powerful B2B marketing automation platform bridges the gap between […]

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