Today’s fast-changing ERP landscape reveals that Oracle NetSuite and Salesforce stand out as the leading platforms through which businesses can enhance their financial, operational, and customer relationship management. Strategic acquisitions and investments occurred in November, signaling the smooth integration between these market leaders.

Recent Acquisitions Indicate Market Demand

Here, we look at what’s been happening lately, the big announcements, and why it matters for those businesses looking to streamline operations and gain more insight.

CrossCountry Consulting Acquires SCS Cloud

CrossCountry Consulting, based in Virginia, US, added SCS Cloud. They are a certified NetSuite solution provider and Salesforce consulting firm. SCS Cloud’s skills in NetSuite and Salesforce point to an increasing trend. Most clients desire end-to-end solutions that unite finance, CRM, and many other areas.

Cooper Parry Buys MacroFin

UK accounting firm Cooper Parry solidified its NetSuite arena by purchasing MacroFin soon after the May acquisition of Salesforce consultancy Cloud Orca. With expertise in both NetSuite and Salesforce, the firm positions itself to work with customers who need tightly integrated solutions between ERP and CRM.

Riveron Buys Yantra

Dallas-based advisory firm Riveron bought California-based Yantra, specializing in NetSuite, Salesforce, and Oracle solutions. Consultancies invest heavily in cross-platform expertise to service their customers’ demands for integrated solutions.

VSS Capital Partners Invests in Lane Four Consulting

VSS Capital Partners, a New York-based private investment firm, has between $20 and $50 million in Lane Four Consulting, a Canada-based company dedicated exclusively to Salesforce. We shouldn’t ignore the fact that Lane Four has numerous NetSuite customers. “The real opportunity is knowing both sides and then the connectivity between the two,” says VSS Managing Director Trent Hickman.

NetSuite Connector for Salesforce: A Leap Ahead

In September, NetSuite announced a new Connector for Salesforce, powered by Oracle Integration Cloud (OIC), that will synchronize data between NetSuite ERP and Sales Cloud and Marketing Cloud from Salesforce in real-time. The key features include:

• Financial Management: This will ensure real-time visibility of economic data in the NetSuite ERP system—such as invoices, payments, credit limits, and amounts due within Salesforce.
• Customer Management: It automatically updates records in both Salesforce and NetSuite. It increases accuracy and consistency.
• Product Item Management: All product information related to inventory and non-inventory items, including pricing details, is synchronized.
• Order Management: Both systems automatically synchronize data, improving order record accuracy and visibility to sales opportunities.

It is currently available in North America, and the international rollout will start next year. Although this connector is the first meaningful step, end users require more specialized workflows.

The Emerging Demand for Deep Integrations

In addition, many companies operate in different parts of the world, which may lead them to third-party solutions or consultancies that have already made robust cross-platform integrations. Businesses seek many more integration solutions to benefit in the long run. Let’s see in detail why businesses seek integration.

• Breaking Barriers Of the Data Silos: Sales and finance generally are on different systems. ERP and CRM can come together to make information visible in real-time. The process gets easy and cuts costs on manual work, which is otherwise prone to errors.
• Improved Customer Experience: Using the single view, the customer service team can have a complete 360° view, from purchase history to credit status and open orders.
• Agility & Scalability: Order management and financial data can constantly be updated without duplicating manually, as scalability solutions ensure automation.
• Strategic Insights: With business systems talking to each other, comprehensive dashboards & analytics are possible. That single source of truth would drive a more competent decision-making process.

What Does This Mean for ERP Insiders?

Increasing Competition for Consultancies

Currently, only firms offering access to the certified NetSuite and the capabilities under one roof of Salesforce are in high demand. Since acquisitions are popping up everywhere, creating one massive portfolio for clients becomes increasingly like a race.

Squeeze on Software Providers

Oracle NetSuite and Salesforce compete in some areas. However, customers must ask for integration. The most significant aspect of the Connector for Salesforce from NetSuite will be its ability to meet real-time requirements on a global scale. Third-party solution providers will continue to exploit this area while official solutions are coming up.

The SME Opportunity

The biggest winners would be small to midsize businesses, which would have access to more comprehensive, powerful enterprise-level integrations without having to patch those tools in-house.

Road Ahead: Q4 2025 and Beyond

All these companies, like SCS Cloud, Cooper Parry, Riveron, and Lane Four, should have a healthy amount of time by Q4 2025 to stream and scale their cross-platform solution offerings. We anticipate additional integration into market leaders as the demand to unite NetSuite and Salesforce increases. Oracle may complement this by introducing expanded global availability for its connector or other functionality.

Next Steps

The tidal wave of M&A activity and product launches around the integration of NetSuite and Salesforce illustrates how crucial it has become for companies to integrate their back-end financials with their front-end customer interactions. Oracle NetSuite and Salesforce will be successful in their respective domains, and the pressure will continue to mount on end-to-end solutions.

This new trend towards flexibility and connectivity breathes fresh air to ERP and CRM stakeholders. They can take advantage of a new degree of growth acceleration, smooth and frictionless operations, and the edge over the competition as there is an integrated solution and a trusted consulting partner.

Have a Question?

If you would like to learn more about integrating NetSuite with Salesforce or how your organization could benefit from a unified ERP-CRM approach, please get in touch with us. We are always happy to provide guidance and recommendations.